How do you think about your printed documents? Design them, contact a printer, figure out how many you can afford to print in order to keep the price down, then hope you didn’t order too many? Balance the quality and run length requirements against your turnaround? It’s the way designers, agencies and marketers have done it for decades. But today’s Web-to-print (W2P) technology enables you to do much more.
We’re not just talking about printing in shorter runs, on demand, although that’s part of it. We’re talking about revamping the way you think about and manage your marketing collateral, forms and documents, and print marketing projects. We’re talking about changing the way you approach branding, personalization and multi-channel marketing.
These aren’t yesterday’s Web-to-print solutions. This is a new crop of solutions that is increasingly flexible, increasingly open and designed to handle the wide range of workflows and design and marketing needs that marketers, creatives, and printers face in today’s complex, multi-channel world.
Wednesday, June 17, 2009
Are You Fully Utilizing Web-to-Print?
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